Have Something to Promote? How To Approach Traditional Media (Part 2)

You are trying to promote your new book, business or venture and part of your promotional strategy includes landing interviews in traditional media outlets. But how? Should you send as many press releases as possible and hope for the best? In my previous post, Have Something to Promote? How to Approach Traditional Media (Part 1), I … More Have Something to Promote? How To Approach Traditional Media (Part 2)