The dictionary definition of success is: the accomplishment of an aim or purpose. You and I both know that this is a loaded word. Is success making a million bucks or is it a huge house? Is success accolades and fame? Are you successful? I have been struck lately by perspective and specifically how it … More What is Success?
You are trying to promote your new book, business or venture and part of your promotional strategy includes landing interviews in traditional media outlets. But how? Should you send as many press releases as possible and hope for the best? In my previous post, Have Something to Promote? How to Approach Traditional Media (Part 1), I … More Have Something to Promote? How To Approach Traditional Media (Part 2)
If you are an entrepreneur chances are you have something you desperately want the world to know about. Your job is to do the best you can with promotion, wrapping yourself in tinfoil so to speak, holding up a 9 iron in the middle of a lightning storm and hoping your idea gets struck by … More Have Something To Promote? How To Approach Traditional Media (Part 1)